For entrepreneurs who want to invest in the hot pot industry, they only have a detailed understanding of the two aspects of the market background and social positioning of the industry when they operate this project. The founders will be more successful in running the project. Because of this, entrepreneurs will be more targeted when running the project. Next, the chain network for the hot pot industry market background and positioning made an analysis.
Hot pot industry market development background. Hot pot in the impression of the people has been the identity of the lower ba people appear, give a person feel difficult to decency. Therefore, the traditional hotpot restaurant, its decoration, scale and so on have been very popular, small scale, simple decoration is the most common and the most profound impression of people for hotpot restaurant. However, with the increase of people's economic income and the improvement of life quality, people have higher and higher requirements for food, such as the diversification of taste, picky dining environment and so on. In particular, the rise of young consumer groups (such as the post-80s), their consumption concept has affected all fields, of course, the catering industry is no exception, the so-called "food men and women". Diet has always played an important role in people's life. In such a market context, the traditional form of hot pot has been unable to meet the needs of the market consumption. Whether in content, form, or storefront decoration grade, hot pot management needs a new breakthrough.
Hot pot industry accurate market positioning. In fact, on the whole hot pot market, Beijing's market competition is relatively fierce. A number of traditional hotpot restaurants have arrived in the capital, seducing the public's taste buds with the banner of "numbing and spicy" and achieving considerable success. But another market opportunity -- low-competition, high-growth premium specialty hotpot -- has been ignored for the time being. After a careful analysis of the market situation, the leadership of Nanyang Fragrant Leaf Hot Pot made a more detailed investigation of the market. Finally, the location of the store, dish features, decoration style and other key elements reached a consensus. Store location - because facing the middle and high-grade consumer groups, so the store should be in the most prosperous commercial center. Dish features - based on Thai flavor, focus on "nutrition and health". Decoration style -- reflect the Thai style.
Chain network mainly for the hot pot industry entrepreneurs in the operation of this project to master the industry's market background and positioning of these two aspects of the content to make a detailed introduction, I believe that we through the above content of the detailed reading, for this aspect of the problem must be done well in mind! We believe that if you can use the content of this article accurately when you are running this project, you will be able to successfully create business opportunities in this industry!